Google filed a lawsuit against Pacific WebWorks and other unnamed defendants for allegedly using the company's name and colorful logo to promote fraudulent work-at-home money-making schemes. "Thousands of people have been tricked into sending payment information and being charged hidden fees by questionable operations," Google said in a blog post on Tuesday. The search engine sued Salt Lake City-based Pacific WebWorks, an application service provider and software development firm, in a Utah District Court. Google said it has not created or endorsed advertisements such as "Use Google to make 1000s of Dollars!" and "Easy Cash with Google: You could be Making up to $978 a Day Working from home!"
These spam advertisements appear in various places around the Web, appearing when people search for work-at-home job opportunities. The scams are also distributed through spam emails and can also be found on reputable Web sites, when the creators purchase advertisements. Kate Lister, author of "Undress for Success - The Naked Truth about Making Money at Home," estimates that more than 95% of Google hits on the words "work at home" are scams, link to scams, or other dead ends. In 2008, the Better Business Bureau received 3,539 complaints against work-at home companies, and expects the number to rise in 2009, according to Alison Southwick, a spokeswoman for the BBB.
She said Google's name is often used in such schemes because of its recognizable branding and good reputation. The BBB has received 382 complaints about Pacific WebWorks in the last year, and 84% of them are related to billing or collection, refund or exchange, and sales practice issues. The company, which rates an F on BBB's scale of A+ to F, negleted to respond to 107 complaints filed, and did not resolve 45 of them. In addition to taking Pacific WebWorks (PWEB) to court, Google said it is continuing efforts to remove scam sites from its index. The company also said it would permanently disable Google AdWords, that provide a "poor or harmful" user experience whether or not they use Google's trademark illegally. AdWords is an advertising platform where businesses can pay a fee for their information to be displayed adjacent to specific search results.
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