Consumer Awareness Efforts

• AddressTheMess.com is a Comedy Central pro-social campaign that seeks to increase awareness of the dangers of electronic waste and to encourage recycling. Partners in the effort include Earth911.org, ECOInternational.com, and the U.S. Environmental Protection Agency‎. Many Comedy Central viewers are early adopters of new electronics, and produce a commensurate amount of waste that can be directed towards recycling efforts. The station is also taking steps to reduce its own environmental impact, in partnership with NativeEnergy.com, a company that specializes in renewable energy and carbon offsets.
• The Electronics TakeBack Coalition (electronicstakeback.com) is a campaign aimed at protecting human health and limiting environmental effects where electronics are being produced, used, and discarded. The ETBC aims to place responsibility for disposal of technology products on electronic manufacturers and brand owners, primarily through community promotions and legal enforcement initiatives. It provides recommendations for consumer recycling and a list of recyclers judged environmentally responsible.
• The grassroots Silicon Valley Toxics Coalition (svtc.org) focuses on promoting human health and addresses environmental justice problems resulting from toxins in technologies.
• Basel Action Network (BAN.org) is uniquely focused on addressing global environmental injustices and economic inefficiency of global "toxic trade". It works for human rights and the environment by preventing disproportionate dumping on a large scale. It promotes sustainable solutions and attempts to ban waste trade.
• The World Reuse, Repair, and Recycling Association (wr3a.org) is an organization dedicated to improving the quality of exported electronics, encouraging better recycling standards in importing countries, and improving practices through "Fair Trade" principles.